Discover the latest skincare trends with TOPICREM

Découvrez les dernières tendances soins de la peau avec TOPICREM

In recent years, the desire to “take care of yourself” has intensified, sparking a growing interest in natural beauty products. This excitement has created new energy in the skincare market, paving the way for a new era of wellness and beauty.

So, what are the new must-have trends in skincare?

Beauty reinvented for 2024

The skincare trends of 2024 demonstrate the importance of consumers taking care of their skin and health. Innovations in skin care and new ways of consuming accompany this change. Particular attention is paid to the choice of ingredients and the expected results, for a skincare experience that combines effectiveness and pleasure.


1. The trend of simplicity with minimalist skincare

Faced with the abundance of skincare products on offer, it is sometimes easy to succumb to the temptation of a multitude of products and active ingredients to take care of your skin. But, your skin can sometimes react badly to this abundance.

Thus, more and more people are adopting a minimalist approach, favoring simple routines and natural products for effective results. At TOPICREM, we advocate this simplicity in the use of our products.

TOPICREM advice:

We particularly advise you to adopt multifunctional products. They not only reduce the number of products and therefore packaging, but also maximize the benefits for your skin. Opt for formulations rich in natural ingredients such as vegetable oils and plant extracts, known for their soothing and regenerating properties.

Our minimalist skincare routine:

TOPICREM’s minimalist skincare routine can be summed up in three simple steps:

  • Cleanse: Opt for a gentle and effective cleanser that will rid your skin of impurities without damaging it.
  • Moisturize: Next, choose a moisturizer rich in natural ingredients such as vegetable glycerin to deeply nourish and revitalize your skin, thanks to its water reservoir effect.
  • Protect: Finally, don't forget sun protection, essential to preserve the youthfulness of your skin every day.

2. The In & Out trend, for complete beauty

Increasingly present in the world of beauty, the In & Out trend has proven itself. It is based on the idea that the beauty of the skin depends as much on what you apply to the surface as on what you consume.

  • The “In” trend recognizes the impact of diet, exercise and mental health on skin, hair and nails. To integrate it into your routine, start with a balanced diet.

  • How to adopt it? Eat fruits and vegetables rich in antioxidants, and include foods rich in omega-3 fatty acids such as nuts and seeds or oily fish from cold seas.

In addition, you can add nutricosmetics for the skin, such as those offered by TOPICREM. They make it possible to supplement the intake of certain nutrients, prevent deficiencies but also respond to a specific problem.

Which TOPICREM range? If you have combination or oily skin, opt for AC CONTROL CLEAR SKIN , a 30-day program of dietary supplements designed to complement your skin care routine. For what benefits? Burdock soothes the skin, nettle can help problem skin by contributing to clear skin, finally Zinc and the cocktail of 3 B vitamins contribute to the maintenance of normal skin.

For a complete In & Out approach, combine this complement with other products in the AC CONTROL range.

  • The “Out” trend focuses on products and rituals applied directly to the skin to improve its appearance and health. This includes the use of creams, serums, masks, and other skincare products to nourish, hydrate, protect, and revitalize the skin.

  • Some tips: Choose an appropriate skin care routine. Use a cleanser adapted to your skin type, to avoid damaging it and to cleanse it deeply. Then moisturize your skin with nourishing and protective treatments. At TOPICREM, each skin type is taken into consideration.

Which TOPICREM range? In the Out trend, we also care about the health of our hair. Combined with a balanced diet, the products in the KARITÉ range give strength and beauty to your curly, frizzy or frizzy hair. The Intense Fortifying Mask , based on Shea butter, Amla extract, glycerin and castor oil, deeply nourishes and strengthens your hair.

For optimal results, use this mask with other KARITÉ products for a complete In & Out hair routine.

3. Hybrid care, a trend that is gaining popularity

Hybrid skincare is revolutionizing the world of beauty by combining the benefits of various skincare treatments. Thus, each product fulfills several essential roles in your daily routine. Hybrid care saves time without sacrificing the quality of care given to your skin.

Our favorite selection of 3 in 1 products from TOPICREM:

  • Tinted cream:

    For an unified and luminous complexion, our HYDRA+ Radiance Tinted Cream SPF50 combines coverage, sun protection and hydration. It offers light coverage that enhances the face while protecting the skin from the sun's rays.

  • PROTECTIVE cream:

    Ideal for dehydrated skin, our HYDRA+ Protective Day Cream SPF50 offers intense hydration and optimal protection against UV rays. It also prepares the skin for makeup application, leaving it soft and protected.

  • UNIFYING cream:

    Our MELA Anti-Dark Spot Unifying Day Cream SPF50+ hydrates the skin while offering very high sun protection combined with blue light protection. It prevents and corrects pigment spots, thus evening out the complexion for radiant and protected skin.

  • ANTI-REDNESS cream:

    If you have reactive and rosacea-prone skin, our CALM+ Daily Anti-Redness Cream will be an excellent foundation. It reduces redness while preventing its appearance, leaving a non-greasy and non-sticky finish.

4. Flooding and Glass Skin, for maximum shine

In the era of the search for the perfect glow, the flooding and glass skin trend is becoming a must-have in skincare. Inspired by Korean beauty routines, this approach aims to achieve skin so smooth and hydrated that it reflects light, creating a "glass skin" effect.


To adopt this trend, the HYDRA+ range from TOPICREM offers the following steps:

  1. Cleanse your skin with micellar water or cleansing gel.
  2. Lightly exfoliate your face to remove dead cells and improve the absorption of moisturizers.
  3. Moisturize in Layers:
  • Start by applying a serum.
  • Follow with an eye contour treatment.
  • Finish with a moisturizer to seal in hydration.

By following these steps, you can achieve radiant, luminous and impeccably hydrated skin.


5. Skincare is gaining popularity among men

Today, more and more men are integrating skin care into their daily routine. Taking care of yourself is no longer a taboo. Appearance is increasingly valued, and many men, like women, pay increased attention to their physical appearance. Skin care thus becomes an essential daily gesture for those who wish to take care of themselves.

At TOPICREM, we are committed to designing products suitable for all skin types and for the whole family. This shift in care habits reflects a growing awareness of the importance of personal well-being, regardless of gender. This is why each of our products is designed to also be used by men.