How to Use Self-Tanner Properly? Our Ultimate Guide

14/08/2025

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Astuces & routines beauté

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What is a self-tanner and how does it work on the skin?

Want a subtly golden complexion, without sun exposure or constraints? Self-tanning is a great alternative to reveal a natural glow, whatever the season. This clever treatment gently colors the skin, thanks to DHA (dihydroxyacetone), a naturally occurring active ingredient that reacts with the surface of the epidermis to create a temporary, safe tan.

At TOPICREM, we've designed self-tanning as a treatment in its own right, effective, sensory, and respectful of even the most sensitive skin. Our self-tanning product, Hâle Progressif for the body , and its Hâle Progressif version for the face, offer a buildable, even, and luminous result, while ensuring intense hydration. For a tan that adapts to your skin, your rhythm... and your desires.

But how do you use self-tanner properly? How do you apply it without leaving streaks? How long does the result last, and can you use it year-round? In this guide, we answer all your questions to help you confidently incorporate this beauty step into your routine.

How to apply self-tanner properly without leaving streaks?

To achieve an even result after applying your self-tanner, it's essential to properly prepare your skin. Applying a product to uneven or dehydrated skin can result in darker areas, streaks, or demarcation lines. Follow these key steps for optimal self-tanning application:

Exfoliate the day before
A good scrub helps even out the skin's surface by removing dead cells that cause uneven tanning. Choose a gentle treatment that respects skin balance, such as our ULTRA MOISTURIZING Gentle Scrub .
Moisturize, focusing on dry areas
Certain areas of the body, such as elbows, knees, ankles, or heels, are naturally rougher and tend to absorb more product. This can result in darker areas.

We particularly recommend our ULTRA HYDRATING Moisturizing Milk for the body , as well as our HYDRA+ Moisturizing Cream for the face, which also awakens the radiance of your complexion.
Apply your self-tanning treatment evenly
Spread the product using large, circular motions. Work area by area, without rushing. For the body, the use of an applicator glove is recommended to avoid marks on the hands and ensure a more even application. Apply from the top of the body downward: from the top of the thigh, down the leg, towards the ankle. The same goes for the arms: start at the shoulders and finish with the wrists and hands.

On the face, use a small amount of product and blend it well towards the neck, ears, and hairline. The contours of the face can be blended with a clean cotton pad to avoid streaks.
Adapt the gestures according to the areas
Certain areas of your body require special attention when using your self-tanner:
- Elbows, knees, ankles : apply less product or blend with a dab of moisturizer.
- Hands and feet : Avoid palms and nails, wipe cuticles after application.
- Face : choose specific products like HYDRA+ Gradual Tan Radiance, with a light, non-comedogenic texture.

What are the correct reflexes after application?

Once the self-tanner is applied, certain simple precautions can help optimize the hold of the tan while ensuring an even and natural result.

Allow the product to penetrate deeply
After application, it is important to wait a few minutes before getting dressed . This gives the formula time to act on the surface, without being altered by the friction of clothing.
Avoid water, heat and humidity
For the next 4 to 6 hours , avoid any situation that could alter the results of the self-tanner:
- Shower, bath or sports activity
- Excessive sweating or humid climate
- Wash hands, if the product has been applied to them
This phase is crucial: it's at this point that the tan gradually develops, thanks to the action of DHA. Premature contact with water could disrupt the distribution of the product and create irregularities.
Adjust your outfit to let your skin breathe
Choose loose, dark clothing , preferably cotton. Tight or synthetic fabrics can cause localized friction and compromise the evenness of your tan.
Maintain good hydration to prolong your tan
Daily hydration is one of the best allies for a long-lasting tan . Supple, nourished skin retains its acquired color for longer. Incorporate into your routine:

ULTRA MOISTURIZING Body Milk , perfect for soothing and maintaining the hydrolipidic film. Its fluid texture penetrates quickly, without a greasy effect.
For the face, HYDRA+ Moisturizing Cream ideally complements the self-tanning action of our ULTRA MOISTURIZING Progressive Tan .

By keeping your skin well hydrated, you promote a gradual and harmonious disappearance of the tan, without blotchy effects or visible peeling.

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How long does the effect of a self-tanner last?

Self-tanners last between 3 and 7 days. Well-hydrated skin maintains its tan longer. Gradual self-tanners can be reapplied every 2 to 3 days to adjust the intensity of your tan as desired.

How to correct a mistake or remove self-tanner?

Even when following best practices, self-tanner can sometimes leave streaks or the result may be slightly uneven, especially on difficult areas like the hands, feet, or skin folds. Good news: these minor imperfections are neither permanent nor irremediable ! There are simple steps you can take to effectively reduce them without damaging your skin.

Perform a gentle scrub
Exfoliation is the first step to take to reduce a dark or uneven skin tone . By exfoliating the surface layers of the epidermis, you accelerate the natural elimination of the tan. Choose a gentle exfoliation that is kind to your skin.

For best results, apply your exfoliant to dry skin using gentle circular motions, then rinse with warm water.
Target areas to be corrected
If some areas are more marked than others (finger creases, ankles, elbows), you can:
- Use a cotton pad soaked in micellar water and gently pat it onto the affected area.
- Apply lemon juice or a mixture of baking soda and water , known for its mild exfoliating properties. Leave on for a few minutes before rinsing. This type of “homemade” trick is practical and economical but should only be used occasionally, as it can dry out the skin.
Rehydrate immediately after
After exfoliating or correcting an area, skin may feel a little dry or sensitive. To avoid tightness or redness, we recommend applying a moisturizer, such as those found in our ULTRA HYDRATING or HYDRA+ ranges.

Hydration helps soothe skin and restore comfort. Plus, well-nourished skin allows tan to fade more smoothly and evenly, without leaving marks.
Bet on gradual self-tanners
One of the major advantages of gradual self-tanners, like our ULTRA MOISTURIZING Progressive Tan for the Body and our HYDRA+ Progressive Tan for the Face , is their tolerance for small application errors . Their “day after day” effect allows you to adjust the intensity of the tan over time. A lighter area? Simply reapply the product lightly. An area that’s too dark? The tan fades naturally in a few days.
This type of formula is particularly recommended for beginners or those with sensitive skin , who are looking for a controlled and adjustable result.

Can you use self-tanner all year round?

Absolutely! In winter as in summer, self-tanning helps maintain a radiant complexion. It is ideal for regaining a luminous and radiant complexion without exposure to UV rays . The sensory and melting textures of TOPICREM treatments can easily be integrated into your daily routine, like a classic moisturizer, with the added benefit of a healthy glow.

Does self-tanner protect from the sun?

No. Self-tanner does not contain any UV filters . It colors the skin, but does not provide any sun protection. To avoid sunburn, remember to apply a high-protection SPF50 product , even when wearing self-tanner.

Of course, the best way to protect yourself from the sun is to avoid it. T-shirts, wide-brimmed hats, sunglasses, and shaded areas are your skin's best allies, whether you self-tan or not!